Abdullah, Ashik, Md. Golam Hukkani, and Ahmed Daiyan. “Peer Influence and Purchase Intentions for Freemium OTT Platforms: A Student Perspective”. Journal of Innovation in Business Studies 4, no. 1 (December 1, 2024). Accessed November 8, 2025. https://journal.jibs.live/index.php/bup/article/view/29.